Privacy Policy

Who we are

Digital Pegas Ltd is registered in England and Wales. Company number: 15220389. Registered office: 128 City Road, London, England, EC1V 2NX.

What we collect

We collect information submitted through our forms, including contact details, business details, project details, preferred domain names, uploaded files and messages.

For ecommerce and custom software enquiries, you may also provide product information, expected users, integrations, budget and timing. We use these details to assess the project, prepare a quote and follow up on your request. These project details are not sent as analytics event parameters.

Our website checkers request the public homepage and robots.txt of the domain you provide. They do not log in, submit forms or send the content to an AI model. Findings are available in your browser session for 30 minutes. If you ask for a human review, the findings and website address are saved with your enquiry. Private proposals and your responses are saved with the related project; keep proposal links secure.

If you consent to analytics, we create random visitor and session references and record campaign attribution, pages and sections viewed, scroll milestones, button clicks, form progress and broad device or browser information. We may also record your IP address and an approximate country, region or city inferred from it to assess traffic quality and geographic relevance. Location is resolved on our server using a local GeoIP database, or from our network provider when available; we do not request GPS location or record a street address. These records are not anonymous. Typed form values are excluded. When an enquiry is submitted, its consented session may be linked to that lead so we can understand which marketing and website steps contributed to the enquiry.

Why we use it

We use this information to respond to enquiries, deliver the website service, prepare previews, communicate about your project and keep business records.

Legal basis

We process your information because you have made an enquiry, requested a service or started a project with us.

Storage and retention

Journey IP addresses, when enabled, are kept for up to 30 days and removed by automatic housekeeping. Access is restricted to the password-protected administration area. Approximate location follows the journey retention period below. IP addresses and inferred locations are not attached to our Google, Meta or TikTok analytics event payloads.

Form submissions are stored in our application database and may also appear in email notifications, business exports and project file folders. We keep project records for business, service and accounting reasons.

Campaign and click identifiers copied to our sales reporting records are cleared by routine housekeeping after the configured journey retention period, currently 180 days from the recorded permission. Project details, proposals and their response history are separate business records.

Consented website journey records are stored in our first-party database for the retention period configured by Digital Pegas, currently 180 days, and are then removed automatically. You can withdraw optional analytics consent at any time through Cookie settings; this stops new first-party journey events and removes the browser identifiers used for future tracking.

Your rights

You can request access, correction or deletion of your personal information by emailing office@digitalpegas.co.uk.

Cookies and analytics

Where advertising permission is recorded and the connection is enabled, we may report a qualified enquiry or an agreed custom project to Google Ads using its Google click identifier, milestone time and an event reference. This connector does not send names, email addresses, IP addresses or your message. It helps us understand which advertising led to relevant enquiries. You can withdraw advertising permission in Cookie settings for requests linked to this browser session, or contact us to stop reporting on an earlier enquiry.

With analytics permission, campaign, ad group, advert and placement references from tagged links may be connected to an enquiry to measure its later sales outcome. With advertising permission, configured Meta and TikTok pixels receive a Lead event for a confirmed enquiry and a Purchase event for a verified live website deposit, including the deposit amount and currency. Our event parameters do not include the form's name, email address, phone number or message. Pixel providers may separately process online identifiers and browser information. These browser integrations do not send your later sales notes or qualification status to Meta or TikTok.

Necessary storage may be used for security. When configured, Google measurement tags use advanced Consent Mode and may send limited cookieless measurement signals while analytics and advertising storage remain denied. Our detailed first-party journey measurement, analytics cookies, advertising cookies and personalisation are enabled only after the relevant choice is accepted. Meta Pixel and TikTok Pixel load only after advertising measurement is accepted. TikTok may process online identifiers and device or browser information for advertising measurement; our Lead event does not include the name, email, phone number or message submitted through the form. You can change these choices through Cookie settings in the footer.